Does It Make Sense For My Business?
If I ask an entrepreneur or business owner what the biggest challenge they face is, most of them will give the same answer: getting new customers.
There’s no denying the importance of marketing to attract leads and convert them into customers. And yet, when I ask business owners if they are working with an advertising agency, many still answer “no.”
They would ask me, “Is an advertising agency right for me and my business?” This may even be followed by, “Will it be any different from doing things in-house?”
Why Hire An Advertising Agency?
Many business owners, especially startups and small business owners, second-guess the need for an advertising agency.
If you are in the same boat, here are four of the best reasons why you should consider hiring an advertising agency:
1. An advertising agency will modernize your strategy.
2. An advertising agency will allow you to focus on running the business.
3. An advertising agency is more cost-effective and cost-efficient.
4. An advertising agency offers numerous benefits
An effective, well-prepared, and properly executed marketing or advertising plan is non-negotiable when it comes to finding business success.
The sad thing is, not all companies know how to make or implement a good one.
The same can also be said about the current marketing strategies and trends — but an advertising agency knows and understands all those and more.
Bring Your Marketing Strategy Into Modern Times
Thanks to the internet and social media, marketing, and advertising strategies have changed so much — and continue to change rapidly.
The fast-changing marketing trends, technology, and techniques are what make modern marketing a large challenge for small businesses.
An advertising agency will help you streamline and modernize your marketing strategy.
Today, traditional and outbound marketing methods, such as yellow page ads, pale in comparison to inbound marketing methods, like email and social media advertising.
Reliable advertising agencies are equipped to handle the many responsibilities that make up modern marketing strategies, including:
- SEO and keyword research
- Market research
- Website development and redesign
- Graphic design work
- E-newsletters
- Social media marketing
- Paid advertising
- Public relations
- Content development
- Mobile marketing integration
Free Up More Time To Focus On Your Business
It is natural for small businesses to have a do-it-yourself mentality. After all, it’s an effective way to minimize costs while still getting things done. Things change once your business grows.
One piece of advice I always give business owners is to avoid trying to do everything themselves if they have the means to work with paid specialists. Working with an advertising agency lets entrepreneurs free up more time to focus on the day-to-day running of the business.
Unless you already specialize in advertising and marketing, you’ll face a steep learning curve. That isn’t even counting the constant changes in advertising trends and marketing techniques.
Learning the ins and outs of marketing and creating an effective marketing strategy will take a lot of time. Most importantly, it will take your time away from other important parts of your business — particularly responsibilities that you can’t delegate, unlike marketing.
Invest In A Partnership With An Ad Agency
You can either hire more employees and form a dedicated advertising team in-house or hire an outside advertising agency.
Just take note, experienced marketing manager and working with an established advertising agency, you could potentially save over $75,000. That’s taking healthcare, retirement, and other benefits into consideration.
Moreover, with all the responsibilities necessary for a modern marketing strategy, hiring just one person is nowhere near enough for an effective marketing team. Considering all that, it’s more cost-effective and cost-efficient to simply hire an advertising agency.
Talk to Jake about managing your marketing now!
